Seo tools also known as search engine optimization tools refers to the tool which helps sites to show up on the search engine once a particular keyword related to it is queried and basically it is of two types viz: Organic and Mechanical.
Organic SEO refers to the manual or natural ways of optimizing a site for it to rank high in the search engines. It is the best way of getting traffic to one’s site because it is less costly, and it exists as long as your site is still on the net. For more on organic seo and how to get one for your site, I have a post for that, see here for it.
Mechanical SEO use: this refers to the use of software to get traffic from search engines, although it a fast way of getting high ranking on Google and other search engines, but still it is costly, and it does not last long for a long period of time and when use much, it might get your site blacklisted by the search engines
SEO tools are much and it is important for a good webmaster to look out for the best before it is used or else it might have an effect on the site when it comes to ranking it. Some are used for keyword verification checking and suggestions and example of such is the Google Keyword tool owned by Google itself and it is free to use. It presents keywords and the amount of competition on a keyword as based on the data present on Google’s database. Another distinctive feature of the Google keyword tool is that it allows one to choose the best keyword for particular country when one is targeting a particular country and not the whole world. Seo tools also help in checking link popularity checks, meta tag optimization, search saturation checking, back link building, search engine ranking etc.
In conclusion, each free seo tools are developed by different companies with different ideology and objectives. It is thus important to do investigation on such tool before been used. Remember, SEO tools are only tools; it is important to choose the best or else your site will be black listed by the search engines
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