Google PPC: Content or Search?

When advertising with Google adwords, advertisers are left in the dilemma of choosing between, content or search or both. Ads will show up when a query in put into the Google search engine when one chooses the search and will show up on publisher’s page when content is choosing.

 Adsense publisher are those who have signed up

for Adsense and thus ads from adwords get displayed on their blog or website.

A lot of advertisers prefer showing ads on search rather than content due to the fact most ads publishers engage in click fraud in a quest to increase there revenue thereby resulting into a loss on the part of advertisers.

But there are a lot of advantages that would be derived when one chooses the content. The first of the advantages is that ads are shown on pages with similar keyword. For example an ads titled ‘’How to make money online’’ is likely to show up on contents related to making money online and so the Roi will be higher. 

But no withstanding these circumstances, the PPc of search is still the best and I will encourage anyone who wants to advertise with Google adwords to make use of Search rather than contents.